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— Frank Luntz"There are about 50 or 60 recommendations [in "Win"] for how to communicate, not just the words themselves. All of them had to be tested. And in this short amount of time, it's just very time-consuming and very stressful to ensure that you get it right."
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We have so many different options now and ways to communicate digitally. But I don't think anything is more meaningful or powerful than a hand-written letter.
— Debra Messing
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The perfect opening is the word imagine, because imagine allows you to communicate in the eyes and the vision of the listener rather than yours. And the best illustration of that is "1984." Room 101 in "1984" - everyone's read it, and we all have our own imagination of what that looks like.
— Frank Luntz
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